The Days of Sweden, a program of business and cultural events organized by the Swedish Embassy in cooperation with the Administration of the Sverdlovsk Region and the Ural Chamber of Commerce and Industry, was held in Yekaterinburg this week. The visiting delegation, including the representatives from Volvo Trucks, Ferronordic Machines, Alfa Laval, Flex-Link and three other companies, was headed by the Ambassador of Sweden in Russia, Mr. Ericson.
One of the first agenda points was a meeting with the Governor of the Sverdlovsk Region, Mr. Kuyvashev. Both sides expressed hope that the Middle Ural and Sweden will take the cooperation to a new level.
In words of Mr. Kuyvashev: “Despite the difficult political situation, we continue to maintain and develop the contacts with foreign partners. In the first half of this year, the trade with Swedish companies has more than doubled. I am convinced that we have the potential for new projects, we have concrete proposals.” In this context was mentioned that the Region has been a traditional manufacturing center for the production of machinery and equipment applied in the mining, metallurgy and oil&gas industries, and all these areas offer opportunities for new investments and joint ventures.
Mr. Erikson pointed out that Yekaterinburg is an important city in Russia, right behind Moscow and St. Petersburg, which potential is still underestimated. He also thanked the governor and the people for the warm welcoming of the Swedish fans during the 2018 World Cup this summer, and mentioned he enjoys every visit to Yekaterinburg.
The following Russian-Swedish business forum took place at the Hyatt Regency hotel, with a presentation series “7 Swedish ideas for the Sverdlovsk region”. The seven participating companies from Sweden presented their innovative solutions and technologies, and held talks with local businesses.
The trade volume between the Sverdlovsk Region and Sweden amounted to $47 million last year. The most prominent names from this country operating in the Region are IKEA and Tetra Pak.